Vertical Video Frame Surrounds offer several advantages – from adding that “something extra” to regular rectangular vertical videos – all the way through to rebranding.
This is taken from a real life example in the first half of 2023.
Chris Davis had been working with others on a project called “hashtag916”. (see https://hashtag916.com)
The 916 referring to the 9 by 16 ratio used for many popular vertical videos.
They released on the domain “hashtag916.com”.
Those videos did not do very well by any metric.
But the results started improving immediately when the same content was released under as “unavideo” – using the unavideo.com domain.
This left a catalogue of videos that in any other case would be “end of life”.
Fortunately the videos had been made with….
Vertical Video Frame Surrounds.
New frames were created using the “unavideo.com” domain name.
Assertions and stories are fine.
But they are merely hearsay without some from of evidence….
